Monday, December 2, 2019

Cyber Monday poised to net record $9.4B in the US

Retail Dive
Cyber Monday online sales globally are on pace to rise 12% above last year to $30 billion (from $26 billion last year), according to Salesforce research emailed to Retail Dive. In the U.S., the day's digital sales are expected to grow 15% year over year to $8 billion from $7 billion last year, according to the report.

Adobe Analytics, which measures transactions from 80 of 100 major U.S. online retailers, tops that, forecasting a new record of $9.4 billion in sales, an 18.9% increase over last year. By 9 a.m. Eastern time Cyber Monday, merchants had already done $473 million in online business, Adobe said. . . . more