Chain Store Age
There is more evidence that Black Friday is losing its attraction — among store shoppers, that is.
Shopper visits to brick-and-mortar stores and shopping centers dropped 6.2% on Black Friday versus last year, according to data from ShopperTrak (part of Sensormatic Solutions). However, traffic increased 2.3% onThanksgiving Day. Shopper visits resulted in a combined 3% decline for the two-day period compared to last year.. . . more