Tuesday, December 24, 2019

A New Forecast for 2020 Predicts Pop-Ups and Interactive Tech Will Dominate Retail

Footwear News
Over the last decade, the retail landscape has been transformed by the growth of e-commerce and by shifting consumer expectations. Retailers have therefore needed to find new ways to succeed in a changing environment. A new trend report by retail data company EDITED predicts that, in 2020, retailers will focus on short-term pop-ups, human-centered technology and sustainable applications.

Rising rents, combined with the efficiency of e-commerce shipping, has led to many store closures in the last few years. However, a new kind of physical retail emerged that EDITED expects to dominate in 2020: the pop-up.. . . more