The NRF estimates that the holiday season will generate $727.9 billion and $730.7 billion in sales, a potential increase of between 3.8% and 4.2% from last year. Previous research from Adobe Analytics estimates that online sales between Thanksgiving and Cyber Monday will account for 20% of total holiday revenue.
Even still, the holiday shopping season has technically already begun and will extend beyond Thanksgiving. A report from RetailMeNot found that shoppers began buying their holiday goods in July. Meanwhile, Profitero found that 45% of shoppers started shopping before November. . . . more