Friday, November 1, 2019

J.C. Penney creates the store of its wishes in Hurst, settles on using it as a lab

The Dallas Morning News
J.C. Penney chief executive officer Jill Soltau has a ways to go to get the Plano-based retailer out of the trouble it’s been in for a long time.

But she has ideas as big as her own closet, which she describes as overflowing with new clothes that she’s been buying at Penney’s.

Soltau ended her first year leading the company by officially unveiling a department store experience that she said came straight from Penney customer research.. . . more