Thursday, November 7, 2019

Is the shortened holiday season just an excuse for retailers to post soft sales results?

Retail Dive
While Black Friday is still weeks away, several retailers have already begun rolling out holiday promotions in an attempt to make up for this year's shortened shopping season.

Target in October announced it would offer free shipping on "hundreds of thousands of items" beginning in November and running through Dec. 21. The mass merchant touted the fact that consumers can receive such benefits with no membership required, a move that takes direct aim at Amazon's Prime membership, which costs $119 annually. . . . more