The Wall Street Journal
As Thanksgiving-to-Christmas retail promotions batter inboxes and shout ever-louder from stores, some highly motivated shoppers are avoiding the frenzy altogether. The push to wrap up purchases before Thanksgiving is especially strong among mothers, who often still shoulder most of the holiday shopping within families. Fifty-one percent of moms said they started shopping before November this year, up from 47% a year ago, according to a National Retail Federation survey of nearly 8,000 consumers conducted last month. That compares with about 40% of all holiday shoppers in both years.
A shorter-than-usual period between Thanksgiving and Christmas this year is hastening the early push. Some big retailers are pushing marketing promotions earlier, hoping to coax dollars out of shoppers sooner. . . . more