Friday, November 1, 2019

'Cyber Week' will generate 20% of holiday revenue

Retail Dive
The five days between Thanksgiving and Cyber Monday will drive $29 billion in online shopping revenue, according to a report from Adobe Analytics. That "Cyber Week" revenue will account for 20% of total holiday revenue, and total online holiday spending is expected to surpass $143.7 billion — a 14.1% increase year over year.

Large e-commerce retailers saw a revenue increase of 65% during November and December in 2018, while smaller retailers only saw a 35% boost, the report noted.. . . more