Wednesday, November 6, 2019

Brilliant Earth continues retail store expansion

Chain Store Age
Brilliant Earth opened its eighth physical location, a showroom in the heart of Philadelphia's Rittenhouse Square. The 2,000-sq.-ft. showroom, in the penthouse suite of 1701 Walnut Street, is designed to provide a low-pressure environment with an appointment model that allows for a more hands on, personalized interaction tailored to customers’ individual preferences. 

The new Brilliant Earth features contemporary architectural elements, including high ceilings and glass walls, juxtaposed with exposed brick that evokes the building’s historic nature. It joins the brand’s existing spaces in San Francisco, Los Angeles, Boston, Chicago, San Diego, Denver, and Washington, D.C.. . . more