Thursday, November 14, 2019

As Gen Z turns away from makeup, beauty braces for an ugly holiday season

Retail Dive
Ulta is the poster child of beauty. So when analysts say things aren't going its way, you pay attention.

By the beginning of 2014, Ulta Beauty (which was then known as Ulta Salon, Cosmetics & Fragrance) made $2.67 billion in net sales and had 675 total stores. Back then, CEO Mary Dillon was fresh on the job, having just joined the team that July.. . . more