Every now and then in retail, decisions turn out so badly that leaders can't even blame the weather. Or "fashion misses."
To be fair, in many segments the industry is fiercely competitive and rapidly changing. It's hard to get right. Margins are thin. Retail businesses are complex. Predicting future trends is speculative work. Consumer taste and loyalty can be fickle. The business world (and media) tend to applaud risk-taking, until a losing hand is drawn.
But there are times when a decision, or its execution, or both, are so flawed or ill-fated that they change the trajectory of a year, or two, or a company's entire future. These stand as cautionary tales for the entire industry. . . . more