Seventy-five percent of millennial shoppers have left a store without purchasing an item and instead bought the item online, according to the 12th annual Global Shopper Survey from Zebra Technologies. Fifty-three percent of Gen X shoppers reported doing the same.
The leading reason for leaving stores to purchase online was out-of-stock items; 43% of retail associates surveyed cited customer complaints about out-of-stocks as their biggest point of frustration, while 39% of consumers left a store without purchasing due to the issue. . . . more