The NRF's findings on how much consumers plan to spend is higher than other research, including Tinuiti's findings that consumers plan to spend more than $500 and The NPD Group's forecast of a little more than $700. The NRF survey also found that 73% of consumers will use their smartphone or tablet to shop online; mobile video ad network AdColony's survey published a similar finding.
The survey findings also point to younger shoppers as the source for holiday shopping growth, because they're purchasing goods for friends and colleagues. Per the report, more than half of shoppers ages 25 to 34 (52%) expect to buy gifts for co-workers, and 82% of shoppers between 18 and 24 plan to purchase gifts for friends.. . . more