Tuesday, October 1, 2019

This chart shows why the holidays are becoming less important to retailers

The holiday season is less and less important for retailers, as more shopping moves online, according to a new study.

Coresight Research called out “the ongoing trend of holiday shopping becoming less important to key retailers.” It said the holiday season accounted for almost 24% of all retailers’ sales in the late 1990s, but is closer to 21% today. And Coresight is expecting that percentage to continue to shrink. . . . more