Wednesday, October 9, 2019

Target will support Toys ‘R’ Us omnichannel fulfillment

Customers making digital purchases from the revamped Toys “R” Us will receive their products courtesy of Target.

Through a partnership with Tru Kids Brands, the new parent company of Toys “R” Us, Target's toy assortment, digital capabilities and fulfillment services will support new omnichannel Toys "R" Us shopping experiences in the U.S. Consumers browsing and purchasing items on, which relaunches Oct. 8, can complete their order by clicking “Buy Now at” to be automatically linked to the same product page on to complete their purchase.. . . more