Thursday, October 3, 2019

Shoppers have more options for returning online purchases, even at rival retailers

The Dallas Morning News
Ahead of the holiday season, shoppers have more options to return unwanted items bought online as retailers look for new ways to drive traffic.

Plenty of retailers like Target and Walmart allow shoppers to easily drop off online returns at their stores. But now, a growing number of retailers are accepting rivals' returns.

The moves come as retailers aim to reduce costs while making it easier for shoppers to return online items. The average return rate for online transactions is 25% compared with 8% for store purchases, according to Forrester Research's online analyst Sucharita Mulpuru.. . . more