Tuesday, October 1, 2019

Shoppers can buy the ring — and get hitched — at Helzberg Diamonds stores

Chain Store Age
Helzberg Diamonds is taking its customer service to the next level.

The jewelry retailer ordained hundreds of its store associates through an exclusive partnership with Universal Life Church, enabling the employees to legally perform marriage ceremonies in the U.S. The service is being offered, free of charge, at all of Helzberg Diamonds’ 200-plus stores, beginning Oct. 2, 2019. . . . more