Chain Store Age
Amazon is the top choice among online holiday shoppers, but has weak points.
According to “Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity,” a survey of more than 4,500 global online shoppers from Episerver, 42% of respondents expecting to purchase all or most of their gifts via Amazon this year. And 32% of respondents start their holiday shopping on Amazon, followed by Google.
However, more consumers turn to a retailer's website first for apparel shopping (43%) than Amazon (30%) or Google (29%), due to more complete content via the brand versus a marketplace or search engine. . . . more
