Tuesday, October 29, 2019

Retailers can win against Amazon this holiday season

Chain Store Age
Amazon is the top choice among online holiday shoppers, but has weak points.

According to “Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity,” a survey of more than 4,500 global online shoppers from Episerver, 42% of respondents expecting to purchase all or most of their gifts via Amazon this year. And 32% of respondents start their holiday shopping on Amazon, followed by Google.

However, more consumers turn to a retailer's website first for apparel shopping (43%) than Amazon (30%) or Google (29%), due to more complete content via the brand versus a marketplace or search engine. . . . more