Chain Store Age
The outdoor gear and apparel retailer has debuted a new store concept that combines merchandise, guided outdoor experiences and equipment rentals all under one roof. Located in North Conway, New Hampshire, the new REI is designed to both serve the 53,000 co-op members in the Granite State and the millions of visitors that adventure in the region every year.
The 24,779-sq.-ft. REI North Conway differs from the co-op's traditional retail spaces in that rather than being designed for the products it sells, it is designed first to be a launching pad for outdoor activities – a place where people of all levels of expertise can gather to plan their trip, pick up rentals or a new piece of gear, take a class or workshop, or sign up for a guided outdoor experience. . . . more
