Wednesday, October 30, 2019

Mapping the physical locations of DTC brands

Retail Dive
At this point, it’s no longer a surprise to hear that a direct-to-consumer (DTC) brand, started as a pure-play e-commerce business, is moving into physical retail.

It started with some of the front-runners — think: Warby Parker and Bonobos which now have over 100 and 60 stores respectively in the U.S. Since then, other DTC brands have jumped on board, opening their own form of physical retail, whether it be showroom-style or a more traditional (albeit usually smaller square footage) format.

As evidence of that movement, one JLL study from last year noted that digitally native brands were set to open 850 stores in the next few years. . . . more