J. Crew has been drowning for quite some time. The specialty apparel store worked from the 1990s through the mid-2000s, but took a decided turn downward during The Great Recession.
During her tenure, then-executive director Jenna Lyons attempted to elevate the company. The most glaring movements away from the brand ethos came when, in a fit of horrible timing, Lyons introduced an edgier fashion vision and raised prices at the exact moment everyone was tanking financially.. . . more