Tuesday, October 1, 2019

J. Crew is your ex who had 'potential'

Retail Dive
J. Crew has been drowning for quite some time. The specialty apparel store worked from the 1990s through the mid-2000s, but took a decided turn downward during The Great Recession.

During her tenure, then-executive director Jenna Lyons attempted to elevate the company. The most glaring movements away from the brand ethos came when, in a fit of horrible timing, Lyons introduced an edgier fashion vision and raised prices at the exact moment everyone was tanking financially.. . . more