Tuesday, October 15, 2019

How Kohl’s is trying to keep its stores fresh ahead of the holidays

Kohl’s stores are getting a bit of a refresh and are being infused with new brands ahead of this holiday season.

At a Kohl’s store here, the retailer has rolled out a space called “Curated by Kohl’s,” to be heading to 50 of Kohl’s roughly 1,100 locations nationwide. It features six brands, including lingerie maker Adore Me and card marker Lovepop. And in these spaces, Kohl’s is working with Facebook — and its massive database of brands that advertise on the social media platform and Instagram — to help market the brands and choose what might rotate in next. . . . more