Thursday, October 17, 2019

Here’s how Abercrombie & Fitch ditched its past to try to bring back customers

Crafting a brand is hard work. But harder still is reimaging it.

Sister brands Abercrombie & Fitch and Hollister were the go-to shops for teens in early 2000s. But as Abercrombie cultivated its rebellious image with half-naked models, controversies piled up, and its popularity fell.. . . more