QSR Magazine
Built for convenience, the drive thru has always had speed at its crux, but rising pressures pushed drive-thru speed of service up this year.
Customers spent an average of 255 seconds from speaker to order window in 2019, about 20 seconds longer than in 2018. And with menus becoming more complex and lanes possibly getting more crowded with not only drive-thru customers but also those picking up mobile orders, it's going to be difficult for brands to shave off seconds moving forward. . . . more
