Tuesday, October 22, 2019

Ikea’s transformation plans include brick-and-mortar

Chain Store Age
Ikea is preparing for an omnichannel future that will blend digital and physical customer interactions.

In a recent interview with LinkedIn, Jesper Brodin, CEO of Swedish home furnishings giant Ikea, discussed his company’s strategy for brick-and-mortar and digital retailing, as well as topics such as workforce automation and environmental sustainability. Following are highlights of Brodin’s commentary in these areas.. . . more