With the holiday sales season underway, Amazon is pricing 20% below other online retailers on average in key product categories, according to a study by Profitero, which provides e-commerce performance analytics.
Walmart was the closest behind Amazon, with prices 4.1% more on average than the e-commerce giant's. Target was 10.6% more expensive than Amazon overall. Walmart's Jet unit was 11.3% more expensive, according to the study, which was emailed to Retail Dive.. . . more