Tuesday, September 17, 2019

Walmart is bringing back trendy fashion brand Scoop in bid to juice its fashion business

Walmart said Monday it’s relaunching the once-beloved trendy New York fashion brand, Scoop NYC, on its website and in select stores.

Scoop shuttered all 16 of its stores in New York City three years ago, having gained famed with its chunky black-and-white logo appearing across episodes of “Sex and the City” and on the arms of fashion influencers in the SoHo neighborhood of Manhattan.

Now, in a bid to build itself as a bigger fashion destination, Walmart has attained the rights to the Scoop name and is relaunching the brand — but at more affordable price points. . . . more