Monday, September 9, 2019

Target's back-to-school traffic hit 'torrid' pace in August

Retail Dive
Target's customer traffic is off to a "torrid" pace in the third quarter with sharp year-over-year spikes in the back-to-school season, according to research released this week by foot traffic analytics firm Placer.ai.

The firm found that customer visits to Target the week of Aug. 12 jumped 27.5% above the retailer's baseline, well over the previous year's back-to-school bump.. . . more