Friday, September 20, 2019

Subscription-Based Retailers Getting in on Physical Store Action

 What do Birchbox, Adore Me, Rent the Runway, Frank & Oak and Fabletics all have in common?

Yes, they’re all digitally native brands, but more specifically, they’re subscription-based retailers that are counting on their built-in customer base and name recognition to open bricks-and-mortar stores across the country.. . . more