Chain Store Age
Online start-up Madison Reed is turning to a traditional retail route to aggressively expand its fledgling brick-and-mortar network quickly.
The hair color brand announced plans to franchise its Madison Reed Color Bars under a joint venture with Franworth, a franchise consulting firm. Madison Reed, which makes and markets its own hair color products, is believed to be the first digitally native vertical brand to use the franchise business model as a growth strategy for local brick-and-mortar retail. The company plans to open some 600 stores during the next four years, which includes 500 franchised locations and 100 company-owned locations.. . . more
