Tuesday, September 3, 2019

Lego to open 160 new stores as other toy retailers suffer

Boston Business Journal
Lego is rapidly increasing the number of its own-brand stores and investing heavily into ecommerce as it seeks to navigate the turmoil in the toy industry.

Niels Christiansen, Lego’s chief executive, said on Tuesday it would open more than 160 new stores this year — an increase of almost 40 per cent, as the Danish toymaker draws the lessons from the collapse of Toys R Us and the Nordic region’s biggest toy retailer Top Toy. . . . more