The Dallas Morning News
Plano-based J.C. Penney will be going up against sporting goods retailers such as Bass Pro Shops and Academy Sports + Outdoors for a piece of the men's outdoor lifestyle category.
Penney is expanding into the more rugged clothing with its own St. John's Bay brand, both online and in about 600 of its 830 stores starting Thursday. The new merchandise, which Penney's in-house product development and designers created, includes shirts, sweaters, jackets and pants in functional and durable styles.. . . more