Wednesday, September 18, 2019

Gen Z shopping habits can fuel a brick-and-mortar resurgence, report says

Brick-and-mortar stores may have a surprising saving grace: the teen shopper.

According to a new survey by A.T. Kearney, consumers ages 14 to 24 overwhelmingly prefer to do their shopping in stores, largely for mental health reasons. Eighty-one percent of Gen Z respondents said they prefer to purchase in stores, and 73% said they like to discover new products in stores.. . . more