Friday, September 6, 2019

For Many Retailers, Single Women Will Become the Make or Break Demographic, Morgan Stanley Study Finds

Single women might just single-handedly boost the success of retailers like Lululemon, Nike, TJ Maxx and Ulta Beauty, according to a new study by investment bank and financial services company Morgan Stanley. The study is called the “Rise of the SHEconomy.”

Morgan Stanley forecasts that by 2030, 45 percent, or 20.9 million, of U.S. women of prime working age (those between the ages of 25 and 44) will be single—the largest-ever share in history and up from 41 percent in 2018. . . . more