Monday, September 23, 2019

For Clothing Retailers, Breaking Up Is Now Harder to Do

Two big names in clothing retail are getting smaller. Gap Inc. laid out the details last week of its previously announced plan to split into two companies — one that is solely its Old Navy chain, and another for everything else. Meanwhile, J. Crew Group Inc. made it official last week that it plans to spin off its Madewell chain.

Both of these splits are the right moves for two apparel businesses that have oddly similar problems: Their newer chains are doing well, but their older ones are struggling. The breakups will allow executives to focus more intently on the troubled brands’ problems. . . . more