Wednesday, September 18, 2019

A retail star that’s casually upstaging J. Crew

Boston Business Journal
When J. Crew started opening Madewell stores in 2006, the company declared that its new brand would deliver “real, honest women’s clothes” for hip 20- and 30-somethings. “Not too trendy, not too girly, just cool clothes infused with a modern upbeat attitude,” it said in a release at the time, promoting the worn-in feel of the retailer’s T-shirts, jeans and chinos.

The idea worked better, perhaps, than the company expected.. . . more