Wednesday, August 28, 2019

Walmart's biggest-ever holiday toy list is dominated by kid influencers

Yahoo Finance
Walmart posted its biggest ever "hottest toy" list for the holidays yesterday.

The world's largest retailer dropped a list with 48 toys, rated by kids who tested and played with hundreds of products. The collection includes dolls, scooters, and games.

This season, Walmart will increase its exclusive toy offering in stores and online by 25% — and is adding over 40 new toys from kid-influencer brands.. . . more