Tuesday, August 20, 2019

Target’s new grocery brand gives it advantage over many other grocers

Chain Store Age
Over the past few years, Target has been a master of own brand development. Its labels in everything from fashion to party goods have been well-conceived, nicely executed and, most importantly, have resonated with consumers. They have also helped to differentiate Target from other retailers and have played a role in protecting margins as price comparison is more difficult with exclusive labels.

The one area where Target has been lacking, to date, is grocery. Aside from the simple store refreshes, this is an area that has not been advanced. As a result, while they are perfectly functional, Target’s grocery aisles feel neither innovative nor special. Target is hoping that its new brand, Good & Gather, will change that perception.. . . more