You've probably seen the footage. A group descends on a local Walmart, Home Depot, or Target, intent on sowing chaos. The next thing you know, people are scaling the store's shelving, tossing themselves into displays, kicking around merchandise, incurring the ire of managers, and, occasionally, reducing employees to tears.
Of course, you're not watching the work of an out-of-control mob or an anti-retail vandal crew or some sort of destructive organized crime ring. These are social media creators at work. They're just looking for good content, and sometimes that means getting kicked out of a retailer or restaurant chain with a household name.. . . more