Friday, August 16, 2019

Amazon HQ is getting a new store: Inside the tech giant’s new ‘4-star’ shop in its hometown

The windows outside the ground floor of Amazon’s new re:Invent tower in Seattle are carefully blocked, shielding the bustling activity inside from public view. Stepping through multiple layers of black curtains reveals a crew of roughly 30 people scrambling to put the finishing touches on the latest Amazon 4-star store.

This is the scene less than 48 hours before the tech giant will open its fourth Amazon 4-star store — the first in its hometown of Seattle — the company’s newest brick-and-mortar concept that carries a rotating inventory of highly rated items and local favorites. With the store set to open Thursday morning, GeekWire got an early tour and some insight into the concept.. . . more