Monday, July 15, 2019

Why Prime Day is vital to Amazon

Boston Business Journal
Beyond the revenue boost Amazon will get from customers eager to snap up cheap electronics, apparel and beauty products, the event’s greater value may be the people it recruits to Prime, the membership programme customers must join to access Prime Day discounts.

With Amazon’s revenue growth slowing — to a four-year low of 16.9 per cent in the first quarter — Prime is an important factor in improving the company’s margins and building out new businesses, including advertising, that will power future growth.. . . more