Wednesday, July 31, 2019

Victoria’s Secret is spiraling down the drain. Here are 3 reasons why

Fast Company
Since 2000, Victoria’s Secret’s revenues had been climbing consistently, with a small blip in the aftermath of the Great Recession. But in 2017, the brand’s sales took a major tumble, with sales falling to $7.4 billion down from nearly $8 billion the year before. This is exactly the moment when the #MeToo movement took hold. The New York Times published its first exposé of Harvey Weinstein in October of 2017. This may have been on people’s minds when they went out to do their Christmas shopping that year. Over the past two years, the brand has not been able to climb out of this rut.. . . more