Monday, July 15, 2019

Target launches 'tween' brand in time for back-to-school rush

Chicago Tribune
Target Corp. on Saturday rolled out a new owned-brand line of clothing, electronics and school supplies aimed at 9- to 13-year-old girls and strategically timed the launch during the back-to-school season.

The assortment, marketed under the name More than Magic, is the first multiproduct category line that Target both owns and designed from the ground up.

With 500 items under $30, it includes apparel, jewelry, journals and accessories such as small bags and hair brushes with positive messages such as "Dream big" or "You don't have to be perfect to be amazing." It also includes paraben-free makeup and volume-limiting headphones.. . . more