Monday, July 15, 2019

Survey: Consumers prefer the same online retailers across generations

Chain Store Age
The four most popular e-commerce sites have the same ranking among three key age demographics.

According to a new survey of 983 U.S. consumers from custom signage provider Signs.com, the four most frequently shopped online retailers for Baby Boomers, Gen X, and millennials are Amazon, Walmart, eBay, and Target. Discrepancies do not start until the fifth-place ranking, which is held by Kohl’s for Baby Boomers, Costco for Gen X, and Best Buy for millennials.. . . more