Thursday, July 25, 2019

Prime Day v. Google Shopping – the results are in

Chain Store Age
A new study reveals just how competitive Amazon Prime Day offers really were when compared to Google Shopping.

According to official figures, over 175 million products were sold in 18-plus countries. Price monitoring company Minderest analyzed 566 products selected from Prime Day offers such as electronics, appliances, and beauty. Prices were compared with the minimum and average prices seen on Google Shopping in the U.S., the U.K., France, and Germany.

In the US, 81.9% of Amazon’s products were cheaper than the minimum price seen on Google Shopping. Amazon was, on average, 14% cheaper than Google Shopping’s minimum price and 29% cheaper than the average price.. . . more