Chain Store Age
Retailers in New York City may soon have strict limits placed on mobile marketing efforts.
According to the New York Times, a bill introduced in the New York City Council would prohibit providers of mobile phones and apps from selling or sharing location data collected from users while a device is within city limits without opt-in permission. Fines could range from $1,000 for a single violation to $10,000 per user per day for multiple violations. Customers would also have the right to sue companies that violated the law.. . . more