Thursday, July 11, 2019

Mega-Mall Vs. Mall Next Door? A Shopping Showdown In The Garden State

Forbes
Westfield Garden State Plaza has been ranked one of the 10 best performing malls in the United States. The New York Times has called it “perhaps the single most influential mall in the country” because it is a favorite of Wall Street analysts, who grade retailers based on what they see there.

So why is it embarking on an ambitious plan to transform itself from a suburban mall into a live, work, play community with apartments, offices and public parks?

First, it sees an existential threat to all malls in the digital age if they don’t evolve. Second, it sees a more immediate threat—the American Dream mega-mall under construction ten miles away, in the New Jersey Meadowlands.. . . more