Wednesday, July 10, 2019

Macy’s new ‘story’ is the outdoors

Chain Store Age
Macy’s is celebrating the great outdoors — with a little help from Dick’s Sporting Goods and Miracle-Gro — in its latest experiential store concept.

The department store retailer has added Outdoor Story shops to 36 locations nationwide. The shops are the second iteration of Story at Macy’s, and come about 14 months after Macy’s acquired Story, the experiential Manhattan retailer that reinvents itself with a new theme every couple of months.. . . more