Gen Z is headed to physical stores for the upcoming holiday shopping season, with 55% saying they'll do the majority of their holiday shopping at brick and mortar shops, according to a Shopkick survey emailed to Retail Dive. Fifty-four percent of Boomers said they will do most of their shopping in stores.
Research of nearly 30,000 shoppers found that across all generations half will complete the bulk of their holiday shopping in stores. But 84% will turn to mobile devices before making holiday purchases for research, price comparison, reviews, inspiration and other insights, the study found.. . . more