Chain Store Age
GameStop is doubling down on brick-and-mortar.
The world’s largest video game retailer is partnering with global design firm R/GA to develop and piloting new and streamlined physical store concepts, introducing new ways for gamers to try new titles before they buy them, and giving stores a unique layout and purpose that appeal to gamers. From store concepts that offer competitive sessions in home-grown e-Leagues to locations that sell strictly retro gaming software and hardware, GameStop plans to pilot the new store concepts in a “select market.”. . . more